From there, organizations are able to manage their digital campaigns to seek the best results . In addition, these applications mainly deal Business Email List with the two great tools for current advertisements: Google Adwords and Facebook Ads . How did AdTechs come about? AdTechs emerged in the context of digital transformation, where companies Business Email List began to need greater efficiency in their digital ads. And it is that these tools are being used to deal with media buying and identify the ideal audience , and have become a growing Business Email List market. How do AdTechs work?
There are different advertising strategies with AdTech: One of them is a direct relationship between the advertiser and the entity that Business Email List sells the space , with a price fixing between them. This is called the supply Business Email List relationship. On the other hand, we also have a kind of auction of virtual spaces for advertisers , which determines the price based on deBusiness Email List mand. There is also the possibility of ad exchanges , in which companies offer spaces for others with the benefit of being able to advertise as well. And ad networks , on the Business Email List other hand, work on the basis of packages of space, sold according to the needs of the client.
AdTechs are ideal applications for simple and quick campaigns of organizations, without the need for deep segmentation. Therefore, its objective is to Business Email List attract an unknown audience , not yet defined; thus there is a more general scope. This personalization is produced with behavioral data and characteristics of users Business Email List on the web, through cookies . In this way, it is possible to define the most likely people for each type of strategy. What are the differences between AdTechs and MarTechs? Now, when we talk about Business Email List the use of technology in Marketing, another very important concept that comes up is MarTech .